We decided that our books were getting such attention, that it was time to have a bit of fun. So on a sunday the team at Daily Dump stood at 2 big traffic signals selling books to people in their vehicles. Of course we had the best time in our lives and made friends with all the other sellers and beggars. They took us happily into their fold – after checking we were not going to be here everyday. And we had a long conversation with a old Traffic policeman who clearly debunked our efforts. He said “What you are doing will appeal to only 1% of our population. It will make no difference to anything!” And then he asked for a copy – we hope his grand childen enjoy the books!

We sold enough books to pay for a good lunch. We plan to do this more often. If anyone wants to join in – let us know.


Daily Dump is brand of waste management products and services that help you do your bit to reduce the mess. We proudly make in India, for India.