Our axiom is Make waste Visible & Beautiful & Doable
Waste is perceived as ugly and yucky and grossssss!
Even our expressions snarl into grotesque shapes thinking of the "mess". And yet, we do not stop to think how important it is to change this. Our relationship with waste must become a matter of pride in our lives.
As an analogy, 60 years ago, bathrooms in India were not the spaces you were happy to include in your home. It addressed a functional need that we were not comfortable discussing or exploring. And bathrooms echoed that sentiment in the way they looked and felt. Now homes often spend more on the bathroom than the living room.
Daily Dump does the same to waste. Making it visible, beautiful is a way to solve other problems as well - like apathy, dignity of work, citizen participation, passing on this practice to the next generation, enhancement of value of this sector. Our customers proudly display these in their gardens, balconies and terraces and share their journeys of managing waste.
Once they begin composting they are open to try other sustainable practices as well so this becomes a pathway to creating conscious consumers.
Customers give composting a makeover !
The pride in composting and going their bit for the environment comes alive!
Social media sharing
We get so many customers sharing and inspiring others to begin taking actions that help the environment in their individual lives.
Place of Honor
The composter takes a special place in each home. It brings positive energy and a feel of satisfaction to the user.
Communities display their composters in full view!
The Aagas are easy to use and make a statement about the positive actions by the community.
No longer out of sight out of mind!
The Aaga is used by so many communities across India today and is a symbol of doing the right thing!
Making composting fun and light
Highlighting the beauty of the product and process
Our customers are our biggest promotors
Making waste visible, beautiful and doable
Bringing in culture to emphasise the importance of this shift in habit
Reaching out to kids to build the composting habit from an early age
A customer creates a really beautiful Kambha
The Kambha occupies a place of reverence in this home