Learn / Segregate / Sorting / Stop

Stop throwing a mixed bag daily!

Learn / Segregate / Sorting / Short-sighted

Why mixing is short-sighted

To explain the harmful effects of mixed waste, think about these analogies!

Why do we store spices separately when they get mixed in food?

We know that each spice has an individual flavour & taste. We take care to use them in the right proportions. Storing each separately keeps it's unique flavours intact - it's about preserving value.

What happens if you dip a biscuit into soap & eat it?

Both of these are useful separately but poisonous when mixed and ingested - sure to cause an upset tummy! Similarly, mixing waste is making the earth (and us) very sick.

Learn / Segregate / Sorting / Know

Know what you throw

These are resources, not waste!

This chart is based on first hand research into the types of waste generated in a typical Indian home. We found that 60% - 80% is organic waste, 20% is recyclable, 10% is toxic and 10% is reject waste that has to go to a landfill site or be incinerated. Good waste management means throwing only 10%, once in a few days!

  • Segregation is the first step to swachh!

Learn / Segregate / Sorting / Store

Store each category right


Kitchen & food waste


Paper, plastic etc.


Batteries, bulbs etc


Sanitary waste, sweepings etc.

  • Check out our space saving way to store dry waste

Learn / Segregate / Sorting / 10%

Throwing only 10% is the goal!



Learn / Segregate / Sorting / Streams

Where does each category go?

Learn / Segregate / Sorting / Benefits

10 benefits of segregation

Segregation impacts lives, energy, toxicity & more. The better you segregate, the more equitable and healthy society can become. We cannot stress enough how important it is.
Teach your family & children to segregate even if your city does not insist (yet).

Learn / Segregate / Sorting / Overwhelm

Don't let segregation overwhelm you!

We can get confused about how much to segregate and about which material is recyclable or reject. Do not worry. Do the best you can and you will learn as you go. There are so many new materials coming into the market and so many grades of plastic, that it can all be quite intimidating. Tips:

  • Milk packets are more valuable than a bag full of bits of paper.
  • If you mix other materials with your dry milk packets, it's hard for the recycler to separate.
  • Soiled food packets, broken glass and sharp objects may hurt or harm a recycler - these can go with rejects, wrapped well in newspaper.

Remember in India, there are people who will separate, clean & dry materials further. Our simple actions can make their jobs more hygienic, dignified and safer.