While there are different approaches to manage waste or dispose waste, we seek to focus on changing perceptions to get more citizens excited and involved in reducing consumption and disposal in their daily lives. We will create solutions that enable this change in mindset that are easy to replicate, fit the local culture and are adaptable to the different regions of India. These solutions will inspire others to build on the first models and prototypes or outright copy and adopt. We will enable diverse teams to co-create solutions for gaps in the system that we think when fixed, can become effective and enduring practices to create circular flows of materials.
This is our approach, through which we hope to achieve 3 different levels of impact: